Three questions
Which one fits?
The names all sound alike, so start with three quick questions; it is a starting point, not a diagnosis, and an advisor confirms it on the call.
Tap one answer in each row
Start here
Your starting point, with the page to read first, appears here after three answers.
Prefer to talk it through? Call 866-744-1417 and an advisor asks the same questions and a few more.
Free, no obligation
Tell us what is going on
Tell us a little about your situation and a local advisor will call or email you back, usually the same business day.
Prefer to talk? Call 866-744-1417, answered until 6 pm. Send the form any time and we reply outside those hours too.
The six options
The six kinds of senior living, in plain words
Six kinds of care we place families in every month, each with a full page on what is included, what it costs in the Bay Area and how we help.
Swipe for all six






Side by side
Compare the six at a glance
Typical Bay Area ranges from our care pages. Your price is the community’s own price, never higher because we are involved.
Tap any two
Assisted living, memory care, board and care homes and the care levels of a CCRC are licensed by the State of California and every record is public on Care Facility Search; skilled nursing facilities are licensed by the Department of Public Health and listed on Cal Health Find. Independent living is housing with services and needs no care license.
Reviews
What families say
Swipe for more
Johnell and Neighborly were everything I needed at the time I needed help most. My father had been in my sole care and needed more than I could provide, but with a limited income and psychological challenges on top of dementia, placement was difficult. Johnell was tireless in helping get him placed, and even while other placement coordinators were involved, she continued answering my questions and helping me vet options. I cannot recommend her and Neighborly enough.
Johnell Davidson was extremely helpful in our search for an assisted living community for my husband. She was patient and supportive as we struggled to define our priorities and then gently defined them for us. She guided us through the complicated choices, procedures, visits to optimal facilities, and paper work- medical and financial- to secure the apartment within the community we chose. She was helpful during the move-in, and then when problems arose with the administration she continued to assist us in resolving the problems. We recommend her highly.
When you don’t know what to do , or, just where or how to start, it’s time for professional assistance. Neighborly Senior Placement is that service. Neighborly understands and is familiar with your needs way before you are aware of them and will coach you through the processes required. We highly recommend Neighborly Senior Placement.Rod and Linda Morgan
Questions
Questions families ask
How do I know which one my parent needs?
Start with the three questions above, then call. The real answer comes from what the days look like: how much help with meals, medications and bathing, whether memory is a safety issue, and what the budget and timeline are. An advisor goes through that with you in one call and tells you which two options to tour.
What is the difference between assisted living and a board and care home?
Both are licensed by the State of California as residential care for the elderly and both provide meals, personal care and medication help. Assisted living is a larger community with apartments, dining rooms and activities. A board and care home is a licensed house with six residents or fewer and caregivers on hand day and night, which usually costs less and suits someone who wants a quiet routine.
Does Medicare pay for any of these?
Medicare Part A covers a short rehab stay in a skilled nursing facility after a qualifying hospital stay. It does not pay for assisted living, memory care, board and care or independent living, which are paid privately, sometimes with long-term care insurance or the VA Aid and Attendance benefit. Medi-Cal covers a limited number of assisted living communities and care homes through the Assisted Living Waiver.
Can we start in one and move to another later?
Yes, and the best choices make the second move small. Independent living with assisted living on the same campus, an assisted living community with a memory care wing, or a CCRC avoid starting over. We check what each community can do as needs change before it goes on your short list.
How is Neighborly paid if it is free to us?
Communities pay us a placement fee after a move happens, the same way they pay for any referral. Your price is the community’s standard price, locked in your agreement with them; nothing is added or passed on because we are involved. Our short list does not change based on who pays.
How fast can this happen?
A board and care home can often take someone within a week, assisted living and memory care in days to a few weeks, and a skilled nursing bed the same week when a hospital is discharging. If a parent is in the hospital or rehab now, call 866-744-1417 and we start with who has an open bed today.
Something else on your mind? Call 866-744-1417, answered until 6 pm.

Free, local help
Not sure which one? That is the first thing we help with.
Tell us what the days look like and a local advisor calls you back, usually the same business day, with the two options worth touring.









