Latest from the blog
Free, expert senior living placement
Local guidance across the Bay Area, at no cost
Latest from the blogSee all →
Finding the right senior living for someone you love can feel overwhelming, and you shouldn’t have to do it alone.
Neighborly Senior Placement is a full-time, hyper-local team that personally guides San Francisco Bay Area families to the right community, with honest guidance and at no cost to you. We help you compare assisted living, memory care, independent living, residential care homes (board & care), and continuing-care retirement communities (CCRCs) across the Peninsula, San Francisco, the East Bay, and Marin. Unlike national referral lines, we’re local advocates who work for your family, never the communities, so our recommendations are always in your best interest. Our founder, Anita Varelas, has guided families for more than 20 years. She is a state-licensed care-facility administrator (RCFE), a Certified Dementia Practitioner (CDP), and a Certified Alzheimer’s Disease & Dementia Care Trainer (CADDCT). Neighborly was named a “Best of San Mateo” winner for Best Age-Friendly Business.Three simple steps to the right community
Personal, local guidance from your first call to move-in day, always free.Tell us your needs
Share your loved one’s care needs, budget, location, and timeline in a quick call or the form below.We match communities
We hand-pick assisted living, memory care, and residential care homes from our deep Bay Area network that truly fit.We guide your decision
We help you compare options and support your family through the final decision and a smooth move-in.Why Neighborly
Why families choose Neighborly
Local experts who guide your family from first call to move-in, always free.
Personal guidance, always free
Hands-on help across the Bay Area, free to families.
Matched to your needs & budget
Matched on care level, lifestyle, location and budget.
An advocate, not a salesperson
We work for your family, never the communities.
Tanvi helped us find great options and handled the logistics of the move. She saved the day for us.
Johnell is heartfelt, professional, and deeply knowledgeable. I rely on her for every placement.
They understand your needs before you do, and coach you through every step.
Areas we serve
Local experts across the San Francisco Bay Area
Free, local senior living guidance across all nine Bay Area counties. One advisor covers your county, from the first call to move-in day.
Where we work
- SonomaPetaluma, Rohnert Park, Santa Rosa, Sebastopol, Windsor, Sonoma
- NapaNapa, American Canyon, Yountville, St. Helena, Calistoga
- SolanoVallejo, Benicia, Fairfield, Vacaville, Suisun City
- MarinSausalito, Tiburon, Mill Valley, Corte Madera, Larkspur, San Anselmo, San Rafael, Novato
- Contra CostaRichmond, El Cerrito, Lafayette, Moraga, Walnut Creek, Pleasant Hill, Concord, Clayton, Antioch, Oakley, Brentwood, San Ramon, Danville
- San FranciscoRichmond District, Sunset, Marina, Pacific Heights, Nob Hill, Noe Valley, Castro, Mission, Bernal Heights, Glen Park, West Portal, Bayview, Excelsior, Visitacion Valley, SoMa
- AlamedaBerkeley, Oakland, Alameda, San Leandro, San Lorenzo, Hayward, Union City, Fremont, Dublin, Pleasanton, Livermore
- San MateoDaly City, Colma, South San Francisco, San Bruno, Millbrae, Pacifica, Burlingame, Hillsborough, San Mateo, Foster City, Belmont, San Carlos, Redwood City, Atherton, Menlo Park
- Santa ClaraPalo Alto, Los Altos, Mountain View, Sunnyvale, Cupertino, Santa Clara, Campbell, Saratoga, Los Gatos, San Jose, Milpitas, Morgan Hill, Gilroy
Senior living options we work with
Not sure which one fits?
Compare all six side by sideThe latest from Neighborly
Fresh from our blog, our events and our team on LinkedIn.
Why I Founded Neighborly Senior Placement After More Than 22 Years in Senior Living
Anita Varelas Founder & CEO, Neighborly Senior Placement President, NPRA SF Bay Area Chapter RCFE AdministratorCertified Dementia PractitionerCADDCT Dementia Care…
Read the post →
Yoga in the Park, Presidio
Our evening class with True Balance Yoga in the Presidio, in support of the Walk to End Alzheimer’s. Photos coming soon.
Details and RSVP →
Caregiving tips with Cornerstone Caregiving
Our advisors shared practical strategies for managing activities of daily living with a room full of family caregivers.
See the post on LinkedIn →
How Much Does Senior Living Cost in Walnut Creek and Surrounding Areas?
Real 2026 pricing for independent living, assisted living, memory care, and residential care homes in Walnut Creek and the East…
Read the post →
Walk to End Alzheimer’s 2026
Walk with Team Neighborly or donate to the Alzheimer’s Association. Every donor is entered into our raffle.
Join or donate →
Dementia Care Seminar on Zoom
A full-day pathway to Certified Dementia Practitioner, taught by Anita Varelas, CADDCT. Open to professionals and families.
Reserve a seat →
Four years of Neighborly
From one advisor to a full Bay Area team. Thank you to the families and partners who got us here.
See the post on LinkedIn →
ACMA Conference, Lake Tahoe
Meeting the case managers and discharge planners who refer families to us, face to face.
See the post on LinkedIn →Free, no obligation
Tell us what is going on
Tell us a little about what is going on and a local advisor will reply, usually the same business day.
Prefer to talk? Call 866-744-1417, answered until 6 pm. Send the form any time and we reply outside those hours too.
Memberships and certifications
Neighborly Senior Placement is a proud member of the San Mateo Area, San Francisco, Lafayette and San Rafael Chambers of Commerce and the National Placement and Referral Alliance (NPRA), where our founder serves as Board President of the SF Bay Area Chapter. Our team holds the Certified Dementia Practitioner (CDP) credential through the National Council of Certified Dementia Practitioners (NCCDP), reflecting our commitment to ethical, expert senior living and memory care guidance across the San Francisco Bay Area.
Free, local help
Talk it through with an advisor who knows these communities
The form takes two minutes. A local advisor replies the same business day in most cases, and the phones are answered until 6 pm.