Free, expert senior living placement
Local guidance across the Bay Area, at no cost
Finding the right senior living for someone you love can feel overwhelming, and you shouldn’t have to do it alone.
Neighborly Senior Placement is a full-time, hyper-local team that personally guides San Francisco Bay Area families to the right community, with honest guidance and at no cost to you. We help you compare assisted living, memory care, independent living, residential care homes (board & care), and continuing-care retirement communities (CCRCs) across the Peninsula, San Francisco, the East Bay, and Marin. Unlike national referral lines, we’re local advocates who work for your family, never the communities, so our recommendations are always in your best interest. Our founder, Anita Varelas, has guided families for more than 20 years. She is a state-licensed care-facility administrator (RCFE), a Certified Dementia Practitioner (CDP), and a Certified Alzheimer’s Disease & Dementia Care Trainer (CADDCT). Neighborly was named a “Best of San Mateo” winner for Best Age-Friendly Business.Three simple steps to the right community
Personal, local guidance from your first call to move-in day, always free.Tell us your needs
Share your loved one’s care needs, budget, location, and timeline in a quick call or the form below.We match communities
We hand-pick assisted living, memory care, and residential care homes from our deep Bay Area network that truly fit.We guide your decision
We help you compare options and support your family through the final decision and a smooth move-in.Why families choose Neighborly
Full-time, local experts who guide your family from the first call to move-in day, always free.Personal guidance, always free
Full-time, hands-on help across our deep Bay Area network, at no cost to your family.Matched to your needs & budget
Personalized recommendations for care level, lifestyle, location, and what you can afford.An advocate, not a salesperson
Independent and ethical. We work for your family, never the communities, so the advice is always in your best interest.Local experts across the San Francisco Bay Area
Free, local senior-living guidance across all nine Bay Area counties.
San Mateo County
Daly City, Colma, South San Francisco, San Bruno, Millbrae, Pacifica, Burlingame, Hillsborough, San Mateo, Foster City, Belmont, San Carlos, Redwood City, Atherton, Menlo Park
Santa Clara County
Palo Alto, Los Altos, Mountain View, Sunnyvale, Cupertino, Santa Clara, Campbell, Saratoga, Los Gatos, San Jose, Milpitas, Morgan Hill, Gilroy
Alameda County
Berkeley, Oakland, Alameda, San Leandro, San Lorenzo, Hayward, Union City, Fremont
Contra Costa County
Richmond, El Cerrito, Lafayette, Walnut Creek, Pleasant Hill, Concord, Clayton, Antioch, Oakley
Tri-Valley
Dublin, Pleasanton, Livermore, San Ramon, Danville
Marin County
Sausalito, Tiburon, Mill Valley, Corte Madera, Larkspur, San Anselmo, San Rafael, Novato
Sonoma County
Petaluma, Rohnert Park, Santa Rosa, Sebastopol, Windsor, Sonoma
Napa County
Napa, American Canyon, Yountville, St. Helena, Calistoga
Solano County
Vallejo, Benicia, Fairfield, Vacaville, Suisun City
Watch our Bay Area television features on helping families find the right senior living.
The latest from Neighborly
Aging Matters: Five Years of Community Care & Connection
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Read more →10 surprising & important facts about dementia
Read more →Recent posts from our team and referral network.
Let us help you find the best match for your lifestyle and budget
We connect you with the right senior living options for your needs.
Neighborly Senior Placement is a proud member of the San Mateo Area, San Francisco, Lafayette, and San Rafael Chambers of Commerce and the National Placement & Referral Alliance (NPRA), where our founder serves as President of the SF Bay Area chapter. Our team holds the Certified Dementia Practitioner (CDP) credential through the National Council of Certified Dementia Practitioners (NCCDP), reflecting our commitment to ethical, expert senior living and memory care guidance across the San Francisco Bay Area.