Unlike national senior placement agencies, Neighborly Senior Placement offers hyper-local, personalized, and concierge-level services to find you the right San Francisco Bay Area senior living community. As a lifelong resource in advocating for our clients, think of us as your neighbors who know virtually everything and everybody in Bay Area senior living.

Our company’s founder, Anita Varelas, has provided personal guidance to families and their loved ones for over 20 years. Best of all, our services are absolutely free to seniors and their families.


Let Us Help You Find The Best Match For Your Lifestyle and Budget.

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Nationwide referral services are, basically, lead aggregators with no local, on-the-ground experience specific to the San Francisco Bay Area. We have an extensive network of senior living colleagues at over 200 senior living communities throughout the Bay Area.

And we tackle each search with high energy and an urgency to get it done right. In 2023, we assisted over 100 families and anticipate doubling that number in 2024.

San Francisco 
Contra Costa
San Joaquin
San Mateo
Santa Clara

Independent Living

Assisted Living

Memory Care

Skilled Nursing Care

Continuing Care Retirement Communities

Board & Care

Senior Living Placement

Localized California Realtors

Dedicated Movers

Our journey starts with an initial call where we share information and get to know one another. We offer details of our history with senior living communities throughout the San Francisco Bay Area. We also give a few examples of the people we have placed over the years.

Next, is a needs assessment. What prompted you to start looking? What are your particular care needs? How will you pay for your new senior living community? We assist you in answering that particular question by analyzing your budget and your income sources such as Social Security, pensions, IRAs, etc. We explore whether you will need to sell your home or condo.

Then, we discuss care options and take a dive deep into your short- and long-term care needs, including physical problems (if any), mental acuity, medical conditions, medications, caregiver options, etc.

Once we have a list of which communities best match your needs and preferences, we schedule tours, meet you there in person, and introduce you to the Sales Director.

After these tours, we send a detailed email list of communities that we recommend. Once you have made your choice or choices, we send you the paperwork for a physical, medical history, and a TB test, all of which you will need before you can move in.

In addition, we help negotiate the move-in costs, arrange for a realtor, if needed, to sell your current property, and make referrals to a high-end moving company. We even call after the first night to ask how you’re feeling about your new community.

Finally, we reach out for a one-month, six-month, and one-year series of check-ins to make sure everything is going well.

Our concierge-level placement services are absolutely free to seniors and their families. The community that we help you select will pay Neighborly Senior Placement a percentage of the first month of their fees.

We will connect you with specific local senior communities that best suit your needs.

© 2024 Neighborly Senior Placement, LLC.