Founder’s Story: Fulfilling A Dream
Hi, my name is Anita Varelas. From the very early days of my career, I realized that most referral businesses do a less than thorough service of placing seniors in their new Bay Area homes. Founding my own woman-owned and operated business, Neighborly Senior Placement, was my dream come true.
With my depth of senior living knowledge, industry experience, and vast network of senior living community colleagues, I am in a unique position to help seniors and their families to find the Bay Area senior living communities that best matches their wants, needs, and preferences.
Senior Living Is My Calling
I was lucky to have grown up around not only my grandparents, but also my great grandparents. My parents led by example in honoring the seniors who lived around us.
My professional journey began with a part-time job for an assisted living community. As a young waitress, I also volunteered my time to learn everything that I could from the sales team. This led to increasingly responsible roles in all areas of operations and sales. Eventually, I was promoted to Sales Director.
Since then, I’ve worked as Regional Sales Director for senior living companies in California, Oklahoma, and Texas. Along the way, I received my Residential Care Facilities for the Elderly (RCFE) license and my certification in Gerontology and dementia care.
Meet The Neighborly Senior Placement Team
What started as my personal dream has now blossomed into a team of senior placement consultants, realtors, and gerontologists proudly serving most Bay Area counties. Together, we’re helping more people take the next step in their senior living journeys.
Ashley Clark
Senior Living Consultant
Ashley joins our team with over 12 years of specialized experience working with senior communities. Her career in senior living originated from personal experience while assisting her dad with his dementia diagnosis. The path was full of roadblocks and the experience taught her how to assist other families through this process with empathy and respect.
Rachel Kemiji
Senior Living Consultant & Realtor
Rachel’s diverse professional portfolio encompasses working with social services for adults with disabilities, spearheading healthcare sales for clinics, and managing business development for the American Cancer Society. Rachel will play a major role in facilitating our growth into the Marin & Sonoma County areas. Besides senior living placement services, she will assist clients with all of their real estate needs. CALDRE #02154354
Nadia Salem
Senior Living Consultant, Realtor & Gerontologist
Nadia has a strong and diverse background in senior care, marketing, and real estate which has shaped her into a professional who is passionate about making a positive difference in the lives of her clients and their families. Her dedication to helping others allows her to provide invaluable support and guidance during critical life transitions. DRE #02189615
Victoria Rosado
Senior Living Consultant
Victoria’s journey into senior living is a beautiful blend of personal history and professional dedication. Raised by her grandparents and surrounded by the wisdom of her elders, Victoria’s deep-seated respect for senior care was cultivated from a young age. Starting her career as a community operations manager in 2011 at just 23, she has since devoted herself the needs of seniors.
Sydney Majd
Senior Living Consultant & Realtor
Sydney has been a realtor in the greater Los Angeles area for many years, helping numerous families successfully sell their homes and transition to new chapters in life. She also has a deep personal connection to senior care. After successfully helping both of her grandmothers find communities she developed a passion for assisting in navigating this important decision. DRE #02134459
Jennifer Butterfield
Executive Assistant
As a healthcare worker, Jennifer learned the profound impact she could have in assisting individuals in their time of need. It was a natural transition for her to join Neighborly Senior Placement to assist our team in providing compassionate, personalized care to seniors and their families. As a licensed real estate agent and an avid photographer, we love her enthusiasm, her diverse skill set, and her commitment to the NSP mission.
Let Us Help You Find The Best Match For Your Lifestyle And Budget.
For guidance in navigating your senior living journey, please complete the following form
or call (650) 825-6148.